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When you go to a fine-dine restaurant, what are you actually paying for?
When you go to a fine-dine restaurant, what are you actually paying for? Most people would say food. But food is only one part of the experience....
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When you go to a fine-dine restaurant, what...
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Why RSP Won Nepal Election 2026: A Marketing...
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Reach vs. Frequency: What Research Really Tells Us...
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𝐖𝐡𝐚𝐭 𝐢𝐬 a 𝐆𝐞𝐧 𝐙 𝐏𝐫𝐨𝐝𝐮𝐜𝐭?
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𝗦𝗵𝗮𝗿𝗸 𝗧𝗮𝗻𝗸 𝗡𝗲𝗽𝗮𝗹: 𝗔 𝗡𝗲𝘄 𝗪𝗶𝗻𝗱𝗼𝘄 𝗳𝗼𝗿 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴...
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𝗬𝗮𝗻𝗴𝗼 𝗕𝗮𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: 𝗠𝗮𝘆𝗯𝗲 𝗧𝗵𝗲𝗿𝗲’𝘀 𝗠𝗼𝗿𝗲 𝘁𝗼...
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Pratfall Effect
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𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻/𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻 = 𝗦𝗼𝗹𝘃𝗶𝗻𝗴 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 -
Hindi Film Industry and Stars: A lesson on...
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Descartes’s Error: Reason Vs Emotion
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𝗕𝗲𝗳𝗼𝗿𝗲 𝗺𝗼𝗰𝗸𝗶𝗻𝗴 𝘁𝗲𝗮 𝘀𝘁𝗮𝗹𝗹𝘀, 𝗮𝘀𝗸 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗴𝗶𝗮𝗻𝘁𝘀...
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“𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝗰𝗵𝗼𝗶𝗰𝗲.” 𝗜𝘁 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗱𝗲𝗰𝗶𝗱𝗶𝗻𝗴 𝘄𝗵𝗮𝘁... -
Competing for Students: Nepali MBA Colleges in a...
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Unlocking the Myths of Marketing: Insights from ‘How...
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Differentiation vs. Distinctiveness: A Debate in Marketing Strategy
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Rahul Dravid’s Unconventional Choice: A Winning Strategy for...
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Simplicity in Advertising: The Timeless Brilliance of the...
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Quality in Education: Starting at the Gate and...
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Pratfall Effect
Brands, Blunders and Pratfall Effect Remember when Jennifer Lawrence tripped on her Dior dress while picking her best actress award. This blunder made her look...
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Rashtriya Banijya Bank’s Ad, made by Mars Advertising
How many of you had seen this ad? Please comment, if you had seen this ad. How do you rate this ad of Rashtriya Banijya...
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Service Failure: Exploring Common Incidents and Their Impact
Let me talk about an incidence that happen with me in one of the restaurants. I ordered my launch and I had just taken a...
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Why RSP Won Nepal Election 2026: A Marketing Breakdown
How does a party go from underdog to almost two-thirds majority in a 2082 election? Rashtriya Swatantra Party just did it and almost no one...
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Reach vs. Frequency: What Research Really Tells Us About Advertising Effectiveness
The Reach vs. Frequency Debate The debate between reach and frequency has always been central to media planning. A few days ago, I posed a...
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Unlocking the Myths of Marketing: Insights from ‘How Brands Grow 2’ by Jenni Romaniuk and Byron Sharp
This book will change the way you think about marketing forever Just Finished reading this piece. This is a wonderful read or ll the marketing...
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𝗬𝗮𝗻𝗴𝗼 𝗕𝗮𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: 𝗠𝗮𝘆𝗯𝗲 𝗧𝗵𝗲𝗿𝗲’𝘀 𝗠𝗼𝗿𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗦𝘁𝗼𝗿𝘆?
I and my friend booked a cab from Thamel to Pavitra Workshop. Indrive showed Rs. 230 and Yango showed Rs. 157. Obviously, we booked Yango.With...
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Survivorship Bias: The Hidden Trap Behind Success Stories
Survivorship Bias We see success stories and get inspired by them. Biographies are written on success people; case studies are written on successful companies. To...
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Marketing in Nepal: Are Marketers Victims of Dunning-Kruger Effect or Impostor Syndrome?
“Marketing in Nepal: Are Marketers Victims of Dunning-Kruger Effect or Impostor Syndrome?” Few days back, I met a student who just graduated her MBA. She...