This classic and iconic advertisement created by the advertising agency Doyle Dane Bernbach (DDB) for Volkswagen is often regarded as one of the most successful...
The Reach vs. Frequency Debate The debate between reach and frequency has always been central to media planning. A few days ago, I posed a...
Differentiation Vs Distinctiveness (D vs D) LinkedIn is abuzz with yet another This Vs. That debate, sparked by Mark Ritson’s webinar on “Defending Differentiation.” I...
How does a party go from underdog to almost two-thirds majority in a 2082 election? Rashtriya Swatantra Party just did it and almost no one...
Brands, Blunders and Pratfall Effect Remember when Jennifer Lawrence tripped on her Dior dress while picking her best actress award. This blunder made her look...
When you go to a fine-dine restaurant, what are you actually paying for? Most people would say food. But food is only one part of the experience....
This book will change the way you think about marketing forever Just Finished reading this piece. This is a wonderful read or ll the marketing...
Here is a challenge to the brand managers. Can you come up with a plan to diffuse this product in the market? โWhat’s in a...
๐ The Power of Price Anchoring ๐ In December 2019, Yatri Motorcycles unveiled their prototype, creating immense anticipation. Fast forward to April 2021, and they...
Swastima Khadka is one of he most popular celebrities when it comes to endorsement? Can you name the brand that Swastima Khadka is the brand...