Competing for Students: Nepali MBA Colleges in a Shifting Landscape
The MBA education sector in Nepal has traditionally been lucrative, attracting a large number of students aspiring to enhance their business skills and career prospects....
Marketing Maestro
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Unlocking the Myths of Marketing: Insights from ‘How Brands Grow 2’ by Jenni Romaniuk and Byron Sharp
This book will change the way you think about marketing forever Just Finished reading this piece. This is a wonderful read or ll the marketing...
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Differentiation vs. Distinctiveness: A Debate in Marketing Strategy
Differentiation Vs Distinctiveness (D vs D) LinkedIn is abuzz with yet another This Vs. That debate, sparked by Mark Ritson’s webinar on “Defending Differentiation.” I...
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Rahul Dravid’s Unconventional Choice: A Winning Strategy for Promoting Health and Authenticity- Farmley’s Ad
This ad hired Rahul Dravid to send the message across. What I liked about this association is that the company chose fit over fame and...
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Simplicity in Advertising: The Timeless Brilliance of the VW Snowplow Commercial
This classic and iconic advertisement created by the advertising agency Doyle Dane Bernbach (DDB) for Volkswagen is often regarded as one of the most successful...
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Quality in Education: Starting at the Gate and Beyond
For an educational institution quality starts from the gate. If you give an instruction to your security guard that: You have to give good service...
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The Art and Science of Brand Naming: From Essence to Expansion
Here is a challenge to the brand managers. Can you come up with a plan to diffuse this product in the market? “What’s in a...
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Exploring Evidence-Based Marketing: A Review of ‘Eat Your Green’
Kudos to Weimer Snijder for bringing various marketing stalwarts within the pages of ‘Eat Your Greens’. The core focus of the book: To promote evidence-based...
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Rashtriya Banijya Bank’s Ad, made by Mars Advertising
How many of you had seen this ad? Please comment, if you had seen this ad. How do you rate this ad of Rashtriya Banijya...
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Survivorship Bias: The Hidden Trap Behind Success Stories
Survivorship Bias We see success stories and get inspired by them. Biographies are written on success people; case studies are written on successful companies. To...
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Marketing in Nepal: Are Marketers Victims of Dunning-Kruger Effect or Impostor Syndrome?
“Marketing in Nepal: Are Marketers Victims of Dunning-Kruger Effect or Impostor Syndrome?” Few days back, I met a student who just graduated her MBA. She...
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The Power of Metaphors in Marketing
Two days back, I shared a post on Facebook which said: My mind is pregnant with ideas and I am unable to deliver. The delivery...
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Branding in Nepal
What Ails Branding in Nepal? Building a brand is like building six pack abs. It takes time to build and requires consistency and discipline in...