Reach vs. Frequency: What Research Really Tells Us About Advertising Effectiveness
The Reach vs. Frequency Debate The debate between reach and frequency has always been central to media planning. A few days ago, I posed a...
Marketing Maestro
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๐๐ก๐๐ญ ๐ข๐ฌ a ๐๐๐ง ๐ ๐๐ซ๐จ๐๐ฎ๐๐ญ?
Whenever I ask a startup founder about their target market, I often hear the same answer: โGen Z.โ But what does that really mean? Gen Z...
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๐ฆ๐ต๐ฎ๐ฟ๐ธ ๐ง๐ฎ๐ป๐ธ ๐ก๐ฒ๐ฝ๐ฎ๐น: ๐ ๐ก๐ฒ๐ ๐ช๐ถ๐ป๐ฑ๐ผ๐ ๐ณ๐ผ๐ฟ ๐๐ฒ๐ฎ๐ฟ๐ป๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ๐ถ๐ป๐ด.
Shark Tank Nepal has kicked off in style and is already creating a lot of buzz on social media. The show is giving much-needed visibility...
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๐ฌ๐ฎ๐ป๐ด๐ผ ๐๐ฎ๐ฑ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ: ๐ ๐ฎ๐๐ฏ๐ฒ ๐ง๐ต๐ฒ๐ฟ๐ฒโ๐ ๐ ๐ผ๐ฟ๐ฒ ๐๐ผ ๐๐ต๐ฒ ๐ฆ๐๐ผ๐ฟ๐?
I and my friend booked a cab from Thamel to Pavitra Workshop. Indrive showed Rs. 230 and Yango showed Rs. 157. Obviously, we booked Yango.With...
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Pratfall Effect
Brands, Blunders and Pratfall Effect Remember when Jennifer Lawrence tripped on her Dior dress while picking her best actress award. This blunder made her look...
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๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป/๐๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐๐ถ๐ฎ๐๐ถ๐ผ๐ป = ๐ฆ๐ผ๐น๐๐ถ๐ป๐ด ๐ฃ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ๐
You remember the old shampoo bottles where people struggled to get the last bit of shampoo out. It was a small problem, but it was...
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Hindi Film Industry and Stars: A lesson on Brand Relevancy
Introduction Brand relevance is the brandโs capability to fulfil the needs and wants of the consumers. And there comes a time when brands become irrelevant, where...
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Descartes’s Error: Reason Vs Emotion
Descartes’s Error: Reason Vs EmotionA close friend of mine, whoโs also an economist, was choosing tires for his car. He had three brands in mind...
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๐๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐บ๐ผ๐ฐ๐ธ๐ถ๐ป๐ด ๐๐ฒ๐ฎ ๐๐๐ฎ๐น๐น๐, ๐ฎ๐๐ธ ๐๐ต๐ฎ๐ ๐๐ต๐ฒ ๐ด๐ถ๐ฎ๐ป๐๐ ๐ต๐ฎ๐๐ฒ ๐ฏ๐๐ถ๐น๐
Thereโs a lot of criticism on social media these days about the start-up culture in Nepal. The usual complaint? That people are just opening tea...
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“๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ถ๐ ๐ฐ๐ต๐ผ๐ถ๐ฐ๐ฒ.โ ๐๐ ๐ถ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ฑ๐ฒ๐ฐ๐ถ๐ฑ๐ถ๐ป๐ด ๐๐ต๐ฎ๐ ๐๐ผ ๐ฝ๐ฟ๐ถ๐ผ๐ฟ๐ถ๐๐ถ๐๐ฒ ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ ๐๐ผ ๐ฎ๐๐ผ๐ถ๐ฑ ๐๐ผ ๐๐ถ๐ป ๐ถ๐ป ๐๐ต๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฝ๐น๐ฎ๐ฐ๐ฒ.
Did you see the first pitch of Bhola Foods on Shark Tank Nepal?ย It was a wonderful pitch by the team. The energy, clarity, and passion...
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Competing for Students: Nepali MBA Colleges in a Shifting Landscape
The MBA education sector in Nepal has traditionally been lucrative, attracting a large number of students aspiring to enhance their business skills and career prospects....
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Unlocking the Myths of Marketing: Insights from ‘How Brands Grow 2’ by Jenni Romaniuk and Byron Sharp
This book will change the way you think about marketing forever Just Finished reading this piece. This is a wonderful read or ll the marketing...
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Differentiation vs. Distinctiveness: A Debate in Marketing Strategy
Differentiation Vs Distinctiveness (D vs D) LinkedIn is abuzz with yet another This Vs. That debate, sparked by Mark Ritson’s webinar on “Defending Differentiation.” I...