Differentiation vs. Distinctiveness: A Debate in Marketing Strategy
Differentiation Vs Distinctiveness (D vs D) LinkedIn is abuzz with yet another This Vs. That debate, sparked by Mark Ritson’s webinar on “Defending Differentiation.” I...
Marketing
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Exploring Evidence-Based Marketing: A Review of ‘Eat Your Green’
Kudos to Weimer Snijder for bringing various marketing stalwarts within the pages of โEat Your Greensโ. The core focus of the book: To promote evidence-based...
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Marketing in Nepal: Are Marketers Victims of Dunning-Kruger Effect or Impostor Syndrome?
“Marketing in Nepal: Are Marketers Victims of Dunning-Kruger Effect or Impostor Syndrome?” Few days back, I met a student who just graduated her MBA. She...
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The Power of Metaphors in Marketing
Two days back, I shared a post on Facebook which said: My mind is pregnant with ideas and I am unable to deliver. The delivery...
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I see it I buy it: What inside you triggers impulse buying?
In one of my MBA classes, I was talking about decision making. A girl narrated incident where she was done shopping and she saw a...
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The Power of Familiarity and Novelty: Unveiling the Mere Exposure Effect and the MAYA Principle
The Curious Case of Recognition and Discount I used to visit my sisterโs house in Kirtipur often. After the dinner I used to go for...
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Marketing needs Marketing
The most marketing that any field needs in Nepal is marketing itself. The reason for such a statement is that even after so many years,...
