𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻/𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻 = 𝗦𝗼𝗹𝘃𝗶𝗻𝗴 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀

You remember the old shampoo bottles where people struggled to get the last bit of shampoo out. It was a small problem, but it was annoying.
Then someone realized this and we started seeing pump bottles or inverted bottles that stand on their cap. The shampoo or cream stays near the opening. Now it’s easy.

And that’s what innovation is all about. It doesn’t have to be big or complicated. Even small changes in packaging, design, or service can make life easier and create a better experience.

𝘽𝙪𝙩 𝙬𝙚 𝙖𝙨 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 𝙙𝙤𝙣’𝙩 𝙖𝙡𝙬𝙖𝙮𝙨 𝙧𝙚𝙖𝙡𝙞𝙯𝙚 𝙩𝙝𝙚 𝙥𝙧𝙤𝙗𝙡𝙚𝙢.

It’s funny, do you know in how many days you should change your toothbrush? People usually say 3 months. But no one is sure. What do you think? And even if you want to change it in 3 months, do you mark the date when you opened a new one? Probably not.
So most of us end up using the brush longer than it’s effective, until the bristles give away.

Oral-B found a smart way to help customers know when to change their toothbrush. They added a special blue dye to the center bristles. As you use the brush, the color fades. When the blue is gone, it’s time for a new toothbrush. This simple idea made people aware of when to change.

Innovation is effective no matter how small it is, if it solves some meaningful problem for the customer.

𝙎𝙤, 𝙧𝙖𝙩𝙝𝙚𝙧 𝙩𝙝𝙖𝙣 𝙡𝙤𝙤𝙠𝙞𝙣𝙜 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙋𝙤𝙞𝙣𝙩𝙨 𝙤𝙛 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩𝙞𝙖𝙩𝙞𝙤𝙣 𝙨𝙩𝙖𝙧𝙩 𝙡𝙤𝙤𝙠𝙞𝙣𝙜 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙥𝙤𝙞𝙣𝙩𝙨 𝙤𝙛 𝙋𝙖𝙞𝙣.