The Romantics
Hindi Film Industry is one of the largest in the world in terms of output and despite the dismal performance, Bollywood, generated ₹172 billion (US$2.1...
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Why We Buy Questionable Products: The Psychology Behind Our Consumer ChoicesQuestionable Products
Have you ever wondered why people pay for goods or services that the know have been made using questionable practices? People say they care for...
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The Emotional Impact in Advertising: How Emotion Influences Our Perception and Brand Connection
Have you ever been moved to tears by a heartwarming scene in a movie or a touching advertisement? Emotions have a peculiar way of captivating...
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Does sex really sell in advertising?
In 2004, while promoting her film, Neha Dhupia said “In Bollywood either sex sells or Shahrukh”. She does not believe in the statement today. She...
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Deciphering the Effectiveness of ‘The Evolution of Money’ Commercial: A Closer Look
Did you watch the recent commercial featuring Swastima Khadka titled, ‘The Evolution of Money’ made by Jazz Productions. I am deliberately skipping the brand name....
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Why We Buy: Decoding the Art and Science of Shopping
“Why We Buy: The Science of Shopping” by Paco Hill is a fascinating read. The book provides amazing insights in to the shopping behaviour of...