This ad hired Rahul Dravid to send the message across. What I liked about this association is that the company chose fit over fame and got Rahul Dravid to send the message across.
There are other celebrities who are more famous than Dravid yet the company chose him.
The core message is that the brand is healthy and does not allow for the adulteration. Use of the Amitabh Bachan persona and the Deewar (the wall ) metaphor just go perfectly with Rahul Dravid. It is an ad that tries to build linkages around the honesty and integrity in food. Rahul Dravid is a perfect match.
Rahul Dravid in this get up also add the unexpectedness which not only makes the ad humorous but also gets our attention.
Few notable things in this ad:
The brand is effectively linked to the goal of health. Message is Clear. The brand is quite visible in the ad. It invokes positive emotions. Rahul Dravid adds a different dimension in the ad making it authentic and trustworthy. The use of Deewar metaphor simply helps build the association. Use of Rahul Dravid makes it easy to reinforce that association.
his ad featuring Rahul Dravid stands out because it prioritizes fitness and authenticity over celebrity fame. The choice of Rahul Dravid over more famous celebrities is a smart move.
The main message conveyed by this ad is that the brand is committed to delivering pure and healthy products, free from adulteration. The use of Amitabh Bachchan’s persona and the “Deewar” metaphor seamlessly align with Rahul Dravid, creating a powerful message around honesty and integrity in food.
What’s particularly noteworthy about this ad is how effectively it links the brand to the concept of health. The message is crystal clear, and the brand is prominently featured throughout the ad. It evokes positive emotions, and Rahul Dravid’s presence adds an unexpected and humorous element that captures our attention.
In summary, this ad successfully connects the brand with the idea of promoting health and purity. It is made more authentic and trustworthy by choosing Rahul Dravid as the face of the campaign. The clever use of the “Deewar” metaphor strengthens this association, and Rahul Dravid’s presence reinforces it effortlessly.
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