When you go to a fine-dine restaurant, what are you actually paying for?
When you go to a fine-dine restaurant, what are you actually paying for? Most people would say food. But food is only one part of the experience....
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When you go to a fine-dine restaurant, what...
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Why RSP Won Nepal Election 2026: A Marketing...
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Reach vs. Frequency: What Research Really Tells Us...
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๐๐ก๐๐ญ ๐ข๐ฌ a ๐๐๐ง ๐ ๐๐ซ๐จ๐๐ฎ๐๐ญ?
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๐ฆ๐ต๐ฎ๐ฟ๐ธ ๐ง๐ฎ๐ป๐ธ ๐ก๐ฒ๐ฝ๐ฎ๐น: ๐ ๐ก๐ฒ๐ ๐ช๐ถ๐ป๐ฑ๐ผ๐ ๐ณ๐ผ๐ฟ ๐๐ฒ๐ฎ๐ฟ๐ป๐ถ๐ป๐ด...
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๐ฌ๐ฎ๐ป๐ด๐ผ ๐๐ฎ๐ฑ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ: ๐ ๐ฎ๐๐ฏ๐ฒ ๐ง๐ต๐ฒ๐ฟ๐ฒโ๐ ๐ ๐ผ๐ฟ๐ฒ ๐๐ผ...
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Pratfall Effect
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๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป/๐๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐๐ถ๐ฎ๐๐ถ๐ผ๐ป = ๐ฆ๐ผ๐น๐๐ถ๐ป๐ด ๐ฃ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ๐ -
Hindi Film Industry and Stars: A lesson on...
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Descartes’s Error: Reason Vs Emotion
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๐๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐บ๐ผ๐ฐ๐ธ๐ถ๐ป๐ด ๐๐ฒ๐ฎ ๐๐๐ฎ๐น๐น๐, ๐ฎ๐๐ธ ๐๐ต๐ฎ๐ ๐๐ต๐ฒ ๐ด๐ถ๐ฎ๐ป๐๐...
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“๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ถ๐ ๐ฐ๐ต๐ผ๐ถ๐ฐ๐ฒ.โ ๐๐ ๐ถ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ฑ๐ฒ๐ฐ๐ถ๐ฑ๐ถ๐ป๐ด ๐๐ต๐ฎ๐... -
Competing for Students: Nepali MBA Colleges in a...
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Unlocking the Myths of Marketing: Insights from ‘How...
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Differentiation vs. Distinctiveness: A Debate in Marketing Strategy
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Rahul Dravid’s Unconventional Choice: A Winning Strategy for...
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Simplicity in Advertising: The Timeless Brilliance of the...
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Quality in Education: Starting at the Gate and...
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Why RSP Won Nepal Election 2026: A Marketing Breakdown
How does a party go from underdog to almost two-thirds majority in a 2082 election? Rashtriya Swatantra Party just did it and almost no one...
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Reach vs. Frequency: What Research Really Tells Us About Advertising Effectiveness
The Reach vs. Frequency Debate The debate between reach and frequency has always been central to media planning. A few days ago, I posed a...
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๐๐ก๐๐ญ ๐ข๐ฌ a ๐๐๐ง ๐ ๐๐ซ๐จ๐๐ฎ๐๐ญ?
Whenever I ask a startup founder about their target market, I often hear the same answer: โGen Z.โ But what does that really mean? Gen Z...
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๐ฆ๐ต๐ฎ๐ฟ๐ธ ๐ง๐ฎ๐ป๐ธ ๐ก๐ฒ๐ฝ๐ฎ๐น: ๐ ๐ก๐ฒ๐ ๐ช๐ถ๐ป๐ฑ๐ผ๐ ๐ณ๐ผ๐ฟ ๐๐ฒ๐ฎ๐ฟ๐ป๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ๐ถ๐ป๐ด.
Shark Tank Nepal has kicked off in style and is already creating a lot of buzz on social media. The show is giving much-needed visibility...
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๐ฌ๐ฎ๐ป๐ด๐ผ ๐๐ฎ๐ฑ ๐ฆ๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ: ๐ ๐ฎ๐๐ฏ๐ฒ ๐ง๐ต๐ฒ๐ฟ๐ฒโ๐ ๐ ๐ผ๐ฟ๐ฒ ๐๐ผ ๐๐ต๐ฒ ๐ฆ๐๐ผ๐ฟ๐?
I and my friend booked a cab from Thamel to Pavitra Workshop. Indrive showed Rs. 230 and Yango showed Rs. 157. Obviously, we booked Yango.With...
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Pratfall Effect
Brands, Blunders and Pratfall Effect Remember when Jennifer Lawrence tripped on her Dior dress while picking her best actress award. This blunder made her look...
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๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป/๐๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐๐ถ๐ฎ๐๐ถ๐ผ๐ป = ๐ฆ๐ผ๐น๐๐ถ๐ป๐ด ๐ฃ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ๐
You remember the old shampoo bottles where people struggled to get the last bit of shampoo out. It was a small problem, but it was...
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Hindi Film Industry and Stars: A lesson on Brand Relevancy
Introduction Brand relevance is the brandโs capability to fulfil the needs and wants of the consumers. And there comes a time when brands become irrelevant, where...
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Descartes’s Error: Reason Vs Emotion
Descartes’s Error: Reason Vs EmotionA close friend of mine, whoโs also an economist, was choosing tires for his car. He had three brands in mind...