Branding in Nepal
What Ails Branding in Nepal? Building a brand is like building six pack abs. It takes time to build and requires consistency and discipline in...
Branding
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The Romantics
Hindi Film Industry is one of the largest in the world in terms of output and despite the dismal performance, Bollywood, generated ₹172 billion (US$2.1...
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The Power of Price Anchoring: Shaping Consumer Decisions
🚀 The Power of Price Anchoring 🚀 In December 2019, Yatri Motorcycles unveiled their prototype, creating immense anticipation. Fast forward to April 2021, and they...
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Service Failure: Exploring Common Incidents and Their Impact
Let me talk about an incidence that happen with me in one of the restaurants. I ordered my launch and I had just taken a...
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Bond Franchise: A Masterclass in Brand Evolution
It was 1962, when the first James Bond film with Sean Connery playing the titular role was released. Since then, Bond films have consistently captivated...
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Is your celebrity selling someone else’s brand?
Swastima Khadka is one of he most popular celebrities when it comes to endorsement? Can you name the brand that Swastima Khadka is the brand...
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Is Indra chowk ko lassi becoming another Barmajiya ko peda?
What is the name of the original shop that started selling peda in Barmajiya? If you are clueless, you are not the only one. ‘Barmajiya...
