Graduation day Speech: “The Speech Stolen from the Brand Slogans”
Yesterday I was in a college event where various dignitaries were giving keynote speeches to the graduating students. While listening to their inspiring speeches, a...
Marketing Maestro – Page 3
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Why We Buy Questionable Products: The Psychology Behind Our Consumer ChoicesQuestionable Products
Have you ever wondered why people pay for goods or services that the know have been made using questionable practices? People say they care for...
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The Emotional Impact in Advertising: How Emotion Influences Our Perception and Brand Connection
Have you ever been moved to tears by a heartwarming scene in a movie or a touching advertisement? Emotions have a peculiar way of captivating...
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Does sex really sell in advertising?
In 2004, while promoting her film, Neha Dhupia said “In Bollywood either sex sells or Shahrukh”. She does not believe in the statement today. She...
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Deciphering the Effectiveness of ‘The Evolution of Money’ Commercial: A Closer Look
Did you watch the recent commercial featuring Swastima Khadka titled, ‘The Evolution of Money’ made by Jazz Productions. I am deliberately skipping the brand name....
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The Power of Price Anchoring: Shaping Consumer Decisions
🚀 The Power of Price Anchoring 🚀 In December 2019, Yatri Motorcycles unveiled their prototype, creating immense anticipation. Fast forward to April 2021, and they...
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Service Failure: Exploring Common Incidents and Their Impact
Let me talk about an incidence that happen with me in one of the restaurants. I ordered my launch and I had just taken a...
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Why We Buy: Decoding the Art and Science of Shopping
“Why We Buy: The Science of Shopping” by Paco Hill is a fascinating read. The book provides amazing insights in to the shopping behaviour of...
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Bond Franchise: A Masterclass in Brand Evolution
It was 1962, when the first James Bond film with Sean Connery playing the titular role was released. Since then, Bond films have consistently captivated...
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The Power of Familiarity and Novelty: Unveiling the Mere Exposure Effect and the MAYA Principle
The Curious Case of Recognition and Discount I used to visit my sister’s house in Kirtipur often. After the dinner I used to go for...
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Is your celebrity selling someone else’s brand?
Swastima Khadka is one of he most popular celebrities when it comes to endorsement? Can you name the brand that Swastima Khadka is the brand...