𝐖𝐡𝐚𝐭 𝐢𝐬 a 𝐆𝐞𝐧 𝐙 𝐏𝐫𝐨𝐝𝐮𝐜𝐭?

Whenever I ask a startup founder about their target market, I often hear the same answer: “Gen Z.” But what does that really mean?
 Gen Z covers people aged 13 to 28.

Can we seriously believe that everyone in this group behaves the same way?
Think about it. A 13-year-old teen is very different from a 19-year-old college student. Even within the teenage years, life changes a lot, the mindset before Grade 10 is different from life after high school.

Between 18 and 25, most are in college or starting their careers. By 28, many people are working full-time, some are married, and priorities shift again.
So, are we really saying there’s no difference between a 14-year-old and a 25-year-old adult?

As Mark Ritson puts it: “18–30 is not a segment. It’s just a bunch of people in the same age range.”
There are many different groups and behaviors within Gen Z. Simply calling them one segment doesn’t do justice to strategy. Maybe it’s time we question this habit of using generational labels in segmentation.